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Article
Author(s)
ZOU Yushan, Ni Rong
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DOI:10.17265/1539-8080/2022.08.004
Affiliation(s)
University of Shanghai for Science and Technology, Shanghai, China
ABSTRACT
In the era of network media, catchwords have become a discourse fact and cultural phenomenon with great influence in China in recent years. Language is in the sensitive dynamic change, common words develop into catchwords, and in addition to its own development, more important is often from the external cause of social events. This paper takes network buzzwords as the entry point to analyze the “Mind” of buzzwords. Although the word has always appeared in the public’s vision, it has gained a lot of attention after developing into buzzwords driven by hot social events. This paper explains the reasons for its popularity with the help of relevant theories of memetics, aiming to prove the inevitability of “Mind” of buzzwords becoming a powerful language on the Internet.
KEYWORDS
network buzzwords, mind, memetics, social pragmatics
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