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Article
Exploration on the Future Development Path of Chinese Podcast
Author(s)
ZHANG Pei, XIONG Kunyao, ZHOU Shanrong
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DOI:10.17265/2328-2177/2022.05.005
Affiliation(s)
Beijing Institute of Graphic Communication, Beijing, China
ABSTRACT
When Chinese podcast experienced a short period of rapid development in the first year and entered the “cooling-off period”, there are so many new exposed problems that need to be solved. In this paper, the author will explore the problems existing in the current development of Chinese podcast from six macro perspectives, as well as the possible trend of future podcast development.
KEYWORDS
Chinese podcast, audio market, ear economy
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