 |
[email protected] |
 |
3275638434 |
 |
 |
| Paper Publishing WeChat |
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
ZHANG Wei
Full-Text PDF
XML 708 Views
DOI:10.17265/1539-8072/2022.02.004
Ningbo University of Finance & Economics, Ningbo, China
Covid-19 has brought a lot of challenges and difficulties to the world, as well as changes to many industries. In the exhibition industry, virtual trade shows have been booming due to Covid-19. However, with various changes in the world after the outbreak of Covid-19, the situation of the epidemic changes, and the further development of science and technology, Virtual trade shows meet new opportunities and new challenges. The severity of the epidemic in some periods and in some regions did provide a certain impetus for virtual trade shows, but the epidemic tends to be less serious in general, and there is a possibility that the impetus is gradually weakening to some extent. The further development of technology has promoted the upgrading and maturity of virtual trade show, but the immaturity of technology and the side effects discovered after the application of technology have also become the obstacles to the development of virtual trade show.
virtual trade shows, opportunities, challenges
Huang, Z. H. (2020). “Virtual trade show” under 5G communication technology. Hui Zhan Jing Ji, (3), 4-7.
Jiang, X. F. (2020). China’s exhibition industry seeks innovative development amidst strain. China Conference & Exhibition, (1), 57.
Jiang, T. Q. (2021). Will “virtual trade show” replace offline exhibition?—Five reasons why offline exhibitions will still exist in China in the long run. China Conference & Exhibition, (1), 100-103.
Li, Y. H. (2021). Analysis of online exhibition problems and countermeasures of foreign trade enterprises under the background of “cloud exhibition”—Taking online Canton Fair as an example. Market Modernization, (8), 171-173.
Yao, C. M., Lin, Q. Y., & Zhou, W. (2019). New opportunities and challenges for the development of China’s exhibition industry in the new era. Journal of Commercial Economics, (7), 179-181.