A Network Analysis to Young Social Media Users in China

This study is a brief review of possible reasons for the nature of Weibo posting anxiety and WeChat posting anxiety in China. Based on Social Cognitive Theory (SCT), this study examines posting anxiety of Sina Weibo and WeChat users and compares diverse influences exerted by the determinants (i.e., micro-blogging self-efficacy, instant messaging self-efficacy, outcome expectations, and prior experience). The data of this study are still waiting for collection, thus only some possible explanations for inactive young social media users in China are examined in this study.

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