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Article
Creative Economy, Manufacturing Industry, and Agribusiness in the New Era of Globalization
Author(s)
Diego Santos Vieira de Jesus
Full-Text PDF XML 738 Views
DOI:10.17265/2328-2134/2020.09.002
Affiliation(s)
ESPM-Rio, Rio de Janeiro, Brazil
ABSTRACT
The aim is to examine how the
creative sectors and professionals contribute to the manufacturing industry and
agribusiness in the new era of globalization. Creative sectors can develop innovations
and experiences as part of their own activities, as well as procedures, technologies,
and routines in business models, which increase the efficiency or the quality of
the results. Creative professionals can support innovation and the generation of
experiences.
KEYWORDS
creative economy, creative industries, creative class, manufacturing industry, agribusiness, globalization
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