Public Diplomacy Transformation and China’s Practices in the Era of New Media

One of the most significant features in diplomatic transformation is the increasing presence of digital diplomatic practices, which indicates more and more countries frequently are utilizing digital tools including cyber networks, blogs, micro-blogs, and podcasts in their public diplomatic practices. The most significant impact on diplomacy brought by digitalization and the new media might appear on the moral level, including diplomatic rules and regulations. Major countries including the United States and China are now undergoing profound public diplomatic transformations in the broad context of digitization. Since then, digital tools play a major role in not only China’s public diplomacy but also national security and stability as well. Adopting to the trend of digitization also reflects the abiding goal of China’s diplomacy—serving the people, which means China will demonstrate and strengthen digital diplomacy in pursuit of the national strategy of “major country diplomacy with Chinese characteristics”.