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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Destination Branding by the Brand of Hotel
Elizabeth Abiola-Oke
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DOI:10.17265/2328-2169/2020.03.003
Redeemer’s University, Osun Sate, Nigeria
Most
destinations around the world are alike in the services delivered to the
tourists. Hence, it is becoming difficult for tourists to differentiate one
destination from the other due to the similarity of resources, activities, and
other services. Tourism destination, just like any other product, requires a
distinguishing factor and that is where branding comes into play. Hence the aim
of the study is to critically examine the impact of hotel brands on the
branding of a destination.
destination,
branding
Journal of Tourism and Hospitality Management, May-June 2020, Vol. 8, No. 3, 100-107 doi: 10.17265/2328-2169/2020.03.003
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