 |
[email protected] |
 |
3275638434 |
 |
 |
| Paper Publishing WeChat |
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Innovative Business Model Canvas for Foreign Entrepreneurship in Food Service Industry
Pao-Yuan Huang
Full-Text PDF
XML 876 Views
DOI:10.17265/2328-2169/2020.03.001
National Taiwan Normal University, Taipei City, Taiwan; Hsing Wu University, New Taipei City, Taiwan
This study aims to utilize the business model canvas to explore foreign entrepreneurial strategies in Taiwan. The contribution of business model canvas is expected to assist entrepreneurs to build up more effective decisions and judgements as well as increase the probability of success. This study is divided into three major phases. First, the research framework and interview outline were established on the basis of relevant literatures review. Next, this paper used semi-structured interviews for six foreign entrepreneurs. Through the content analysis of interview results, a new 10 building blocks of business model canvas in the food service industry for foreign entrepreneurship was thereafter developed. The results of the analysis would enable foreign entrepreneurs who would like to establish business in Taiwan to review as potential strategies, as well as a further reference to attract foreigners who would like to start new business ventures in Taiwan.
business
model canvas, foreign entrepreneurship, food service industry, qualitative method
Journal of Tourism and Hospitality Management, May-June 2020, Vol. 8, No. 3, 87-92 doi: 10.17265/2328-2169/2020.03.001
Al-Debei, M. M., & Avison, D. (2010). Developing a unified framework of the business model concept. European Journal of Information Systems, 19(3), 359-376. Retrieved from https://doi.org/10.1057/ejis.2010.21
Ardichvili, A., Cardozo, R., & Ray, S. (2003). A theory of entrepreneurial opportunity identification and development. Journal of Business Venturing, 18(1), 105-123. Retrieved from https://doi.org/10.1016/S0883-9026(01)00068-4
Chandra, Y., Styles, C., & Wilkinson, I. (2009). The recognition of first time international entrepreneurial opportunities. International Marketing Review, 26(1), 30-61. Retrieved from https://doi.org/10.1108/02651330910933195
Directorate-General of Budget, Accounting and Statistics (DGBAS). (2018). Statistical yearbook. Executive Yuan (Taiwan). Retrieved from https://www.dgbas.gov.tw/mp.asp?mp=1
Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard Business Review, 86(12), 57-68.
Kindström, D., & Kowalkowski, C. (2014). Service innovation in product-centric firms: A multidimensional business model perspective. Journal of Business & Industrial Marketing, 29(2), 96-111.
Li, R., & Qian, Y. (2019). Entrepreneurial participation and performance: The role of financial literacy. Management Decision, 58(3), 583-599. Retrieved from https://doi.org/10.1108/MD-11-2018-1283
Lüftenegger, E. (2014). Service-dominant business design. Eindhoven: Eindhoven University of Technology.
Maglio, P. P., & Spohrer, J. (2013). A service science perspective on business model innovation. Industrial Marketing Management, 42(5), 665-670. Retrieved from https://doi.org/10.1016/j.indmarman.2013.05.007
Massa, L., Tucci, C. L., & Afuah, A. (2017). A critical assessment of business model research. Academy of Management Annals, 11(1), 73-104. Retrieved from https://doi.org/10.5465/annals.2014.0072
McGrath, R. G. (2010). Business models: A discovery driven approach. Long Range Planning, 43(2-3), 247-261. Retrieved from https://doi.org/10.1016/j.lrp.2009.07.005
Müller, J. M. (2019). Business model innovation in small-and medium-sized enterprises. Journal of Manufacturing Technology Management, 30(8), 1127-1142. Retrieved from https://doi.org/10.1108/JMTM-01-2018-0008
National Statistic. (2019). Directorate-general of budget, accounting and statistic. Executive Yuan, R.O.C. (Taiwan). Retrieved from https://www.stat.gov.tw/point.asp?index=12
Ojasalo, J., & Ojasalo, K. (2018). Service logic business model canvas. Journal of Research in Marketing and Entrepreneurship, 20(1), 70-98. Retrieved from https://doi.org/10.1108/JRME-06-2016-0015
Osterwalder, A. (2004). The business model ontology a proposition in a design science approach (Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales, 2004).
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. Hoboken, NJ: John Wiley & Sons.
Panda, B. K. (2019). Application of business model innovation for new enterprises. Journal of Management Development, (forthcoming). Retrieved from https://doi.org/10.1108/JMD-11-2018-0314
Sun, J., Yao, M., Zhang, W., Chen, Y., & Liu, Y. (2016). Entrepreneurial environment, market-oriented strategy, and entrepreneurial performance. Internet Research: Electronic Networking Applications and Policy, 26(2), 546-562. Retrieved from https://doi.org/10.1108/IntR-05-2015-0138
Taran, Y., Boer, H., & Lindgren, P. (2015). A business model innovation typology. Decision Sciences, 46(2), 301-331. Retrieved from https://doi.org/10.1111/deci.12128
Zhang, W., Cooper, W. W., Deng, H., Parker, B. R., & Ruefli, T. W. (2010). Entrepreneurial talent and economic development in China. Socio-Economic Planning Sciences, 44(4), 178-192. Retrieved from https://doi.org/10.1016/j.seps.2010.04.003