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Article

Open Access

The Pathway to Success: A Case Study of National Geographic

Author(s)

MA Xiao, MA Jun-jie

Full-Text PDF Download XML 476 Views

DOI:10.17265/2159-5836/2020.09.017

Affiliation(s)

United International College, Zhuhai, China

ABSTRACT

National Geographic has become a popular magazine all over the world. Its spectacular success roots in three aspects: the economic aspect, the cultural aspect, and the social aspect. More specifically, its overseas expansion strategy and one-to-one membership system, its diverse cultural connotation, as well as its role in arousing audiences’ responses from the natural predicaments help it become successful. Besides, National Geographic also brings profound enlightenments to the world publishing industry.

KEYWORDS

magazine, strategy, nature and humanity issues, cultural and social resources

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References

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