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Article
Author(s)
Atikur Rahman, Md. Mahofuzur Rahman
Full-Text PDF XML 892 Views
DOI:10.17265/1537-1514/2020.03.004
Affiliation(s)
Port City International University, Chattogram, Bangladesh
ABSTRACT
The purpose of the research
is to explore the factors influencing customers’ decision during the
coronavirus outbreak in the perspective of online shopping in Bangladesh. The
research is examined the impact of product, convenience, payment, web design,
disease, time saving, and price on online shopping decision during the
coronavirus outbreak. Data are collected through a structured questionnaire by
online survey method from three hundreds online customers. Convenience sampling
method is applied in the study. Data are analyzed using descriptive statistics,
unidimensionality and construct reliability, correlation analysis, and
coefficients analysis. Results are demonstrated that product, convenience, payment, disease, and web design have significantly relationship with online shopping
decision of customers during the coronavirus outbreak. E-marketing
operating companies will be succeeded finding the persuasive factors of
shopping decision in the context of coronavirus outbreak in Bangladesh. The
findings of the research can offer value insights for academicians to do future
certifications. It can be also very helpful for practitioners to design
suitable marketing policies for online shopping in the perspective of
coronavirus outbreak in Bangladesh.
KEYWORDS
coronavirus outbreak, online shopping, customers’ decision, influential factors
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