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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Author(s)
Zhiqi Xiao
Jingxian Zhang
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DOI:10.17265/2328-2185/2020.03.004
Affiliation(s)
University of Lincoln, Lincoln, United Kingdom
Wuhan University of Technology, Wuhan, China
ABSTRACT
This paper is aiming to
evaluate the effect of cost control strategy on the profitability of Coca-Cola
Company from year 2015 to 2017 by using the ratio analysis and offer essential
recommendations for the company. This paper is divided into three parts. First
part is to introduce the current business operation activities and basic
background information. This paper adopts desk research as data collection
method. The major sources of information are the annual report of Coca-Cola
Company, the database of World Health Organisation and other scholastic
websites such as Wan Fang Database. Second, financial statements analysis and
profitability analysis. This part contains three data analysis methods that are
horizontal analysis and ratio analysis. Third part is the conclusion which is from
year 2015 to 2017, that Coca-Cola Company has strengthened its profitability
through cost control strategy but there are fatal hazards in the profitability
of Coca-Cola Company that is the worse utilization of its assets to generate
profit and dispute with IRS. The recommendations are also provided based on the
conclusion which could be referenced by other companies to some extent.
KEYWORDS
horizontal analysis, ratio analysis, profitability ratio, financial statement analysis, Coca-Cola Company
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