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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
A Study on Cross-Cultural Management of FAW-Volkswagen
Author(s)
GAO Yufeng
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DOI:10.17265/1537-1514/2020.03.001
Affiliation(s)
Wuhan University of Technology, Wuhan, 430070 China
ABSTRACT
With
the deepening of Economic Reform and Open up, more and more foreign-funded
enterprises come to China to invest and set up Sino-foreign joint ventures. Due
to the differences in cultural backgrounds between the two sides of Sino-foreign
joint venture, cultural conflicts are inevitable. Proper cross-cultural
management mechanism is the most effective measure to eliminate cultural
conflicts in Sino-foreign joint ventures, while the complex business environment and the diverse
personnel structure are the problems that cross-cultural management faces. FAW-Volkswagen Automotive Co., Ltd. (hereinafter referred to
as FAW-Volkswagen), as one of the most successful large-scale Sino-foreign
joint ventures in China, has accumulated a lot of fruitful experience in the
field of cross-cultural management. Its cross-cultural management experience is
a good reference for other Sino-foreign joint ventures. Based on Corporate
Culture Theory, Cross-Cultural Management Theory, and the
cross-cultural management experience of FAW-Volkswagen, this paper will propose
a general cross-cultural management model applicable to other Sino-foreign
joint ventures.
KEYWORDS
Sino-foreign joint venture, FAW-Volkswagen, corporate culture, cross-cultural management
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