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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Perspective of BiH Tourism as a Segment of World Tourism
Author(s)
Bozo Vukoja
Antonio Vukoja
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DOI:10.17265/2328-2185/2020.03.001
Affiliation(s)
Universiti Vitez, Travnik, Bosnia & Herzegovina
UHY REVIDENT MOSTAR, Mostar, Bosnia & Herzegovina
ABSTRACT
Tourism is one of the most important
drivers of economic development in the world, and probably the only activity that
connects peoples and countries without any prejudice. This is one of the main reasons
why tourism is developing at a faster pace and is becoming a more modern activity
for man. Proper positioning in a dynamic and competitive tourism market is conditioned
by the monitoring of current trends that identify demand trends, new market opportunities,
areas of potential investment, and infrastructure needs. Tourism as a business promises
much for the whole economy. Man is increasingly investing his efforts to improve
both supply and demand in the sector. The tourism development strategy deals with
the future as a long-term tourism development plan has already been drawn up at
least several years in advance. The offer is more modern and anyone who wants to
see, learn, recreate, or just take a good break comes across a wide range of offers.
Tourism used to be only for the selected class of society, and today and in the
future it will provide much to the average person. Today’s world trend allows for
what was once unimaginable, so today travel agencies have to offer New Year’s Eve
in a spacecraft, and who knows what else the future of tourism has in store for
us? The purpose of our work is that tourism must become one of the main drivers
of development in the areas of BiH in which it has so far been marginalized and
use its full potential. The entire territory of BiH has an extremely diverse and
preserved natural and cultural tourism potential, which is a valuable legacy that
must be preserved and protected in order to contribute to tourism development in
the long run. The aim of this paper is to create an image for the development of
a quality, modern, and innovative tourism offer, to get acquainted with the novelties
in the world tourism offer, and thus to bring BiH into the leading tourist countries.
The next chapter deals with the vision of tourism in the future, the views on megatrends,
and their reflection on the future development of tourism. The paper also deals
with the recent changes in the supply and demand market, describes the formation
and detection of segmentation of the tourism market. In this paper we will try to
bring you closer to what destination management is and its purpose as well as tourism
trends of the future. Selective forms of tourism, cultural tourism, long-distance
tourism, alternative tourism, space tourism will be addressed, up to the modern
accommodation offer.
KEYWORDS
tourism, tourism strategy, development,
tourist segment, positioning
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