Communicative Social Proximity, a Determinant of Attention to the Message in Organisations

Organisations delude themselves on the fact that the obligation for employees to achieve their goals is the guarantee of a good attention to the managers’ message. In order to examine the impact of communicative social proximity on the attention paid to the message in the organizational environment, an experimental study is used in which, through virtual communication, the impact of the affective and cognitive-emotional dimension of the message on the attention paid to the manager’s instructions is explored. It emerges that the closer the employees are to the manager through the non-verbal and verbal dimensions of communication, the more they pay attention to the manager’s message.