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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Is Tourism the (Only) Best “Choice” for Community Rehabilitation and Development?
Author(s)
Kanjana Laochockchaikul
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DOI:10.17265/2328-2177/2020.04.003
Affiliation(s)
Thammasat University, Bangkok, Thailand
ABSTRACT
Economic conditions, societies,
and current changes make many communities in Thailand face changes in occupation
and life, especially suburban communities which face loneliness and sluggishness.
With this problem, renovation and development of communities ensue. Many communities
have changed their image to be the “tourism community”, the result of which is generally
perceived as either failure or success. According to this phenomenon, the author
would like to present a story through a case study of Pak Nam Prasae Community,
Klaeng District, Rayong Province. The author had an opportunity to conduct a participatory
action research with collaboration for the main objectives which are to support
knowledge body that leads the community out of loneliness and sluggishness and to
create tourism activities. Nowadays, this community has become a popular tourist
attraction, which is promoted as part of the national tourism by Tourism Authority
of Thailand. The author would like to present both sides of the development through
the tool called “tourism” which was employed by the community as a new approach
to maintain, renovate, and develop the community. Even though in the initial stage,
promotion and support from the external network were important, the most important
thing is the cost of community in certain aspects that support the community to
insist, improve, and connect to new networks by itself. On the other hand, the community
will have to face with new different issues and challenges, especially in terms
of management and share of benefit gained from using the local resources to develop
the tourism in the community. According to these two pieces of information, after
all, whether “tourism” is the best tool for development is an important issue that
the community has to consider.
KEYWORDS
community development, tourism communities, social change
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