Contact us
 |
[email protected] |
 |
3275638434 |
 |
 |
| Paper Publishing WeChat |
Useful Links
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Impact of Controllable Factors on Export Performance of SMEs in Jordan
Author(s)
Maan Alkhateeb
Full-Text PDF
XML 778 Views
DOI:10.17265/1537-1506/2019.04.003
Affiliation(s)
Palestine Technical University, Tulkarm, Palestine
ABSTRACT
Exporting is of great
interest for SMEs in Jordan from both microeconomic and macroeconomic
perspective. The objective of this study was to identify to what extent
specific internal factors contribute to export success of SMEs in Jordan. This
study hypothesized that export performance of SMEs is directly affected by
three groups of internal factors. These include firm characteristics,
managerial characteristics, and marketing strategy. A multiple case approach is
used to conduct this research and a structured interview is developed to
collect the data directly from the participants. A pattern matching approach
was used to test the hypotheses. The results show that export performance is
positively affected by firm characteristics, managerial characteristics, and
marketing strategy. Additionally, the demographic characteristics of managers
and adaptation of distribution channels are unlikely to have an influence on
export performance. This was unexpected, because of the plenty of empirical
evidences in the literature that support the impact of these variables on
export success.
KEYWORDS
export performance, small-medium enterprises, SMEs, controllable factors, firm characteristics, managerial characteristics, marketing strategy
Cite this paper
References