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Article
Franchising Modern Form of Business for Small and Medium Sized Enterprises in the 21st Century
Author(s)
Jozef Orgonáš
Barbora Paholková
Peter Drábik
Full-Text PDF XML 6900 Views
DOI:10.17265/2328-2185/2020.01.009
Affiliation(s)
University of Economics in Bratislava, Bratislava, Slovakia
LIDL, Slovakia
University of Economics in Bratislava, Bratislava, Slovakia
ABSTRACT
Franchising is a specific
form of business, which began with development in the 50th of last century,
whereby the noticeable dynamics gained at the end of last two decades of the 20th
century. Its specific substance wins by offering of attractive possibilities
for small and medium sized enterprises, in particular by effectivity, lifetime
stability in first five years of business activities and its positive vision
for survival in the period of crisis and turbulent time. The
successfulness of entrepreneurship by franchising form is one of the safety
forms of entrepreneurial activity. It offers anyway the rational format with
clearly divided tasks, which is the base of dynamical and effective system, at
which its compactness, integrity, and reliability is the precondition of surviving
and achieving of success, for both parties—the franchisor and for franchisee,
as well. Franchising is model for small and medium sized enterprises, which
works well if both sides become integrated with it. Problems described in the present paper constitute
part of the research project under Grant project of the Slovak Franchising
Association (SFA) (project period: 2017-2018). Questionnaire was prepared by
the authors and the participants were the members of SFA. The questionnaire
method applied the open and closed questions, as well. Results and conclusions
are presented in the article.
KEYWORDS
business environment, entrepreneurship, business, competitiveness of company, franchising
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