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Article
The Study of Business Model for Cross-Border E-Commerce
Author(s)
Chen-I Huang
Full-Text PDF XML 2437 Views
DOI:10.17265/2328-2185/2020.01.004
Affiliation(s)
Yu Da University of Science and Technology, Taiwan
ABSTRACT
The purpose of this study
is to explore the business model for a cross-border watch company in the
virtual market. The virtual market in this research focuses on mobile app
devices and social communities. In the e-commerce market, the company uses
community marketing and cross-border e-commerce to enhance its merchandise
sales. In-depth interviews are applied to e-commerce platform experts. The
findings suggest that the successful business model includes a clear brand
positioning, exposure to social media channels, enhance of the webpage
experience, and optimization of global cross-border e-commerce purchasing
platform.
KEYWORDS
business model, cross-border, e-commerce, community marketing
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