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Article
Affiliation(s)

Zhejiang University of Finance and Economics, Hangzhou, China

ABSTRACT

Under the new media, the dissemination and the influence of public events are often far more profound than traditional media. Therefore, it has gained a high degree of social attention. We take the apology mistakes in public events as an example, sort out the types and causes of the mistakes into a context, and propose some relevant strategies.

KEYWORDS

public events, apology, pragmatic failure

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References
Holmes, J. (1990). Apologies in Newzealand English. Language in Society, 2, 237-257. 
Kulka, B., Shoshana, & Olshtain, (1984). Requests and apologies: A cross cultural study of speech act realization patterns ( CCSARP). Applied Linguistics, 5, 196-213.
Li, J. (2005). Analysis of discourse patterns and pragmatic features of apology behavior. Language teaching and research, 1, 11-19.
Su, M. L. (2011). A comparative study of Chinese-English apology speech behavior (Master’s Thesis, Shaanxi Normal University.).
Wang, J. H. (2002). A study of modern Chinese context (p. 191). Zhejiang: Zhejiang University Press.
Zhao, Y. R. (2018). A comparative study on the social cognition of speech act of political apology in China and America (Master’s Thesis, Dalian Foreign Studies University.).

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