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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Kiwi Zhu, Rose Mary
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DOI:10.17265/2159-5836/2019.07.006
Zhejiang University of Finance and Economics, Hangzhou, China
Under the new media, the dissemination and the influence of public events are often far more profound than traditional media. Therefore, it has gained a high degree of social attention. We take the apology mistakes in public events as an example, sort out the types and causes of the mistakes into a context, and propose some relevant strategies.
public events, apology, pragmatic failure
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