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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Author(s)
Heeja Yoon
Jeonglim Yun
Akio Nagahira
Shuichi Ishida
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DOI:10.17265/2328-2185/2019.04.001
Affiliation(s)
Tohoku University, Sendai, Japan
Seoul National University of Science and Technology, Seoul, Korea
Ritsumeikan University, Kyoto, Japan
Tohoku University, Sendai, Japan
ABSTRACT
Although previous studies
on Korean manufacturing firms have empirically analyzed the causal relationship
between activities during the FFE (Fuzzy Front End) and success of NPD (New Product
Development) of Korean manufacturing firms, no study has concretely focused on Korean ICT
(Information and Communications Technology) firms and their FFE activities. The
main aim of this study is to identify the activities of these firms during
their FFE and provide managerial insights into the
other ICT firms. The authors conducted a
survey (106 valid responses) that
their FFE activities on new product
development project managers
in Korean ICT firms. The
results showed that even though new product development managers of Korean ICT
firms did not search for ideas systemically, they communicated with those
departments/divisions that had frequent interaction with customers for idea
assessment, with the active involvement of middle- or higher-level managers.
They thoroughly established initial plans in the pre-development stages and
seriously analyzed competitors’ products and direct and indirect customer
interactions in their market survey activities.
KEYWORDS
Korean ICT firms, new product development, project manager, fuzzy front end activities
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