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Article
Affiliation(s)

Southwest University of Political Science and Law, Chongqing, China

ABSTRACT

Shaw Brothers (Hong Kong) Limited and its films have a wide range of influence around the world. In the contemporary era, the communication of the Shaw costume films, emphasises the humanity’s classical appeal and invisible revival motivation. Also, it puts great emphasis on the trend from heroic monologue to discourse equality. The essay focuses on the aesthetic style and cultural connotation of the costume swordsman martial arts films directed by Zhang Che and Chu Yuan, revealing how the combination of the cultural psychology and Shaw’s management model have jointly accomplished Shaw’s films’ glorious time for decades in Hong Kong. Furthermore, it proves that how the cultural mentality of the martial arts “King of the Forerunner” has affected the transformation and development of Shaw Brothers, and how the status of costume martial arts films were changed in contemporary communication.

KEYWORDS

Shaw Brothers’ films, costume swordsmen, Zhang Che, Chu Yuan, contemporary communication, enlightenment

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