Value Chain of the Festival Internacional Cervantino

The purpose of the research was to investigate the value chain of the Festival Internacional Cervantino (VC-FIC) as a cultural and tourist industry, and to identify the key links of the chain. The value chain concerns the business activities that generate wealth and offer services to customers. This qualitative case study focuses on formal and informal documents regarding FIC that determined that the FIC tourist and cultural industries are disarticulated. A qualitative perspective allowed us to identify the links existing between formal and informal instances regarding social and economic aspects, as well as its processes and unofficial activities. It can be shown that the value chain of the festival is in the link of the patrimony in the tangible and intangible cultural field and it is formed by seven links that should unite both industries including the following elements: cultural market, government and services, pre-production, lodging, production, events, food, and souvenirs.

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