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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Author(s)
Selen Balkaya
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DOI:10.17265/2328-2185/2019.03.006
Affiliation(s)
Bogazici University, Istanbul, Turkey
ABSTRACT
This paper investigates the
role of trust, privacy concerns, and data governance on managers’ intention to use big
data systems. In literature, trusting beliefs, such as functionality, helpfulness, and reliability were
found to be antecedent of trust in technological artifacts. Notice, access,
choice, and security
principles were found to be crucial in eliminating privacy concerns. On the
other hand, this paper focuses
on data storage and data collection which have been significant criterion for managers in evaluating
companies’ data governance policies. A model depicting the
relationships amongst all these factors and their relation to users’ intention
to adopt big data systems and a scale was proposed in the
paper.
KEYWORDS
big data systems, privacy concerns, data governance, trust, technology acceptance
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