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Article
Entrepreneurial Leadership, Market Orientation, and Firm Performance
Author(s)
Clement Nangpiire, Paul Bangniyel
Full-Text PDF XML 401 Views
DOI:10.17265/2328-2185/2019.03.003
Affiliation(s)
University for Development Studies (UDS), Tamale, Ghana
ABSTRACT
This paper explores
entrepreneurial leadership, market orientation, and firm performance. It sorts to ascertain through
the literature whether entrepreneurial leadership has an influence on market
orientation decision and firm performance. The review points to the fact that
entrepreneurial leadership creates visionary scenarios
which they used to assemble and mobilize a “supporting cast” of participants who become
committed to the vision and the discovery of strategic value creation by influencing market orientation decision and thus enhancing firm
performance. The study thus developed a process model as a result of the
literature reviewed. The study concludes that, entrepreneurial leadership
influences the market orientation decision of a firm with the help of the
“supporting cast” and this helps the firm to increase its performance.
KEYWORDS
entrepreneur, entrepreneurship, entrepreneurial leadership, market orientation, firm performance
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