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Article
Roadmap for Data-Driven Real Estate Management in the Municipality of Groningen
Author(s)
Sanne Anouk Lubbers
Jan Veuger
Full-Text PDF XML 1393 Views
DOI:10.17265/2328-2185/2019.03.002
Affiliation(s)
Citytalent Real Estate Municipality of Groningen, the Netherlands
Saxion University of Applied Sciences, Enschede, the Netherlands
Hanze University of Applied Sciences, Groningen, the Netherlands
ABSTRACT
In order to achieve its
objectives and to handle its real estate in a professional manner, the real estate
company of the municipality of Groningen would like to begin managing the
social real estate portfolio in an innovative way. The use of data and
information technologies, or data-driven working and managing, provides insight
into the effectiveness and efficiency of the portfolio. This roadmap includes,
in addition to a theoretical framework, a step-by-step plan describing the
process towards data-driven real estate management. The starting point here is
to invent step by step, because data-driven real estate management requires a
different way of thinking and doing. Actionable
insights are created so that strategic management becomes possible. The data model to be developed forms
the basis for entering into dialogue, taking decisions and drawing up long-term
goals. The outcome is a data model for a proactive, agile, future-proof
organization that is capable of responding to a changing environment and
manages for the highest possible social return.
KEYWORDS
data, real estate, municipal, process, roadmap, social return
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