Dominant Factors Influence the Behavior to Produce Innovative Products

The rapid advancement of science and technology in the era of business competition, as it is today, has an impact on a very dynamic business environment, and requires organizations/companies to have human resources (employees) that are innovative and responsive to the advancement of science and technology. Schools and universities must contribute to preparing generations who have the ability to innovate for every employee who works in an agency/company. The purpose of this study is to study the dominant factors that influence behavior to produce innovative products. The quantitative approach was used in this study with survey methods. The sample of this study is 100 employees who are one of the companies in the field of technology services in Jakarta, including: markets, volunteer websites, portals, and selected by purposive sampling. Data were obtained by distributing questionnaires and analyzed using regression. Regression analysis is used to determine the model of the relationship between behavior to produce innovative products (Y) with entrepreneurial leadership (X1) and creativity (X2). The results of the study are: (1) Entrepreneurial leadership and creativity collectively have a positive influence to improve behavior towards innovative behavior; (2) leadership and entrepreneurial creativity collectively contribute to improving behavior to produce innovative products at 77% and 23% of other factors; (3) entrepreneurial leadership and creativity “cannot be ignored” as an instrument to improve behavior to produce innovative products; (4) improving behavior to produce innovative products can be predicted by increasing entrepreneurial leadership and creativity by using a simple regression model Y = 0.61 + 0.47 X1 + 0.41 X2.