Turkey’s Tourist Profile: A Document Analysis for Future Implications

This paper aims to present an analysis of tourist profile in Turkey through a document analysis. The study covers the review of Türsab (Association of Turkish Travel Agencies) magazines published in years of 2000-2017 as well as Turkish tourism official statistics. A picture related to the tourist profile and its change in Turkey is presented. The information may contribute to the competitiveness of Turkish tourism for tourist satisfaction as well as destination marketing and management by contributing to the tourism policy and strategies. The results point out a change in tourist profile since the 2000s. European tourists profile has changed and there have been new nationalities with different preferences.

Aksu, A., İçigen, E. T., & Ehtiyar, R. (2010). A comparison of tourist expectations and satisfaction: A case study from Antalya region of Turkey. TURIZAM, 14(2), 66-77.
Andreu, L., Kozak, M., Avci, N., & Cifter, N. (2005). Market segmentation by motivation to travel: British tourists visiting Turkey. Journal of Travel and Tourism Marketing, 19(1), 1-14. doi: 10.1300/J073v19n01_01
Bowen, G. A. (2009). Document analysis as a qualitative research method. Qualitative Research Journal, 9(2), 27-40. doi: 10.3316/QRJ0902027
Crompton, J. L. (1979). Motivations for pleasure travel. Annals of Travel Research, 24(2), 425-439.
Dann, G. M. (1981). Tourist motivation: An appraisal. Annals of Tourism Research, 8(2), 187-224. doi: 10.1016/0160-7383(81)90082-7

Drucker, P. (1993). Post capitalist society. New York, NY: Harper Business.

Aksu, A., İçigen, E. T., & Ehtiyar, R. (2010). A comparison of tourist expectations and satisfaction: A case study from Antalya region of Turkey. TURIZAM, 14(2), 66-77.
Andreu, L., Kozak, M., Avci, N., & Cifter, N. (2005). Market segmentation by motivation to travel: British tourists visiting Turkey. Journal of Travel and Tourism Marketing, 19(1), 1-14. doi: 10.1300/J073v19n01_01
Bowen, G. A. (2009). Document analysis as a qualitative research method. Qualitative Research Journal, 9(2), 27-40. doi: 10.3316/QRJ0902027
Crompton, J. L. (1979). Motivations for pleasure travel. Annals of Travel Research, 24(2), 425-439.
Dann, G. M. (1981). Tourist motivation: An appraisal. Annals of Tourism Research, 8(2), 187-224. doi: 10.1016/0160-7383(81)90082-7
Drucker, P. (1993). Post capitalist society. New York, NY: Harper Business.