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Article
Demand- vs. Supply-Driven Innovation: A Case Study of Alipay Credit Renting Platform
Author(s)
Ziwei Zhao
Daojuan Wang
Full-Text PDF XML 658 Views
DOI:10.17265/1537-1506/2018.08.002
Affiliation(s)
University of Chinese Academy of Sciences, Beijing, China
Aalborg University, Aalborg, Denmark
Aalborg University, Aalborg, Denmark
ABSTRACT
This study updates the source
of innovation theories by investigating the relationship between demand- and supply-driven
innovation through a study of a fresh Chinese case of Alipay credit renting platform.
Based on the primary data collected via interview and focus group discussion, as
well as the secondary data from the company’s website and media report, three main
findings were obtained. First of all, from this case, we identify an unseparated
relationship between demand- and supply-driven innovation and problems arose when
one side is isolated and not given full attention. This adds new insights to the
research on the source of innovation. Secondly, we propose that blue ocean strategical
framework can help connect the demand side with the supply sides and facilitate
the innovation. This provides some managerial guidelines to deal with the challenges
as observed in this case. Lastly, this paper analyzes this new renting model (Alipay
credit renting platform) from both lessors and lessees’ perspectives, representing
the first study to investigate the credit renting market systematically.
KEYWORDS
source of innovation, demand-driven, supply-driven, blue ocean theory, credit renting
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