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Article
Affiliation(s)

1. Department of Health Sciences and Kinesiology, Georgia Southern University, Statesboro, GA 30458, United States
2. Department of Sport Management, Wellness, and Physical Education, University of West Georgia, Carrollton, GA 30118, United States

ABSTRACT

The purpose of this study was to investigate exercise motivation of a Generation Z sample and to compare exercise motivation between Generation Z and Y. College students from Generation Z (N = 1,457) and Y (N = 2,199) completed the exercise motivation inventory. A two time-point cross sectional quasi-experimental design was implemented for this study. The strongest exercise motivators for Generation Z college students were strength/endurance, ill-health avoidance, and positive health. Generation Z participants scored statistically significantly higher across all subscales of the EMI-2 (exercise motivation inventory-2) when compared to Generation Y. Understanding generational differences in exercise motivation can help in tailoring effective physical activity interventions.

KEYWORDS

Physical activity, millennial, generation, cross-sectional.

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