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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Sport in Adjara as a Tool of Tourist Attraction
Author(s)
Paata Chaganava, Tamar Beridze, Tsira Tsetskhladze
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DOI:10.17265/2328-2185/2018.06.007
Affiliation(s)
Shota Rustaveli State University, Batumi, Georgia
ABSTRACT
The
research aimed to identify the ways the sport could be used to attract the new visitors
in the tourism destinations. Adjara Autonomous Republic located in Georgia, as one
of the developed tourism regions of the country, was chosen as an object of the
research. The theoretical schema that links the sport events to tourism was developed
and the factors, related with the specifics of sport type, attractiveness, and financing,
which restrain the usage of sport for tourist attraction, were identified on the
first stage of research. The case of Adjara region authority financing and supporting
the sport in the region was learned and discussed on the second stage of the research.
Three approaches to the sport event, as a tourist attraction, were analysed on the
third stage of the research: international sport events, fighting events, and traditional
sport events. The positive and negative sides of each one were identified. As the
research revealed, orientation on traditional and national sport events are mostly
attractive for tourism policy measures, because the Adjara region could offer tourists
the outstanding experience. The other side of this approach is the necessity of
big investments for promotion of such sports.
KEYWORDS
traditional sport events, Adjara, sport and tourism, Lakhti, Chidaoba, tourism specifics of sport
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