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Affiliation(s)

Escola Superior de Propaganda e Marketing, São Paulo, Brazil
Florida Christian University, Orlando, USA Universidade Paulista, São Paulo, Brazil

ABSTRACT

The aim of this article is to demonstrate how the opening of economies to the international market has intensified the need for companies to prepare themselves for the challenges and opportunities of globalization, as well as the knowledge of theoretical, technical, and cultural strategies that contribute economically and socially to the population. In this way, this phenomenon demonstrates a dynamic way of doing business, which should be the object of extensive study by the company as well as the academic community, thus enabling reflection and the correct management of the globalization process as well as professionals with specific practices and national and international experiences; obtaining this knowledge stems from technical and behavioral skills as well as skills presented by the individual. In the latter case, the competence models arise to integrate people in organizational models. We applied qualitative research, with consultant testimonials who work in international fields, for the development of this article. We concluded that management knowledge as well as intellectual capital management becomes the greatest challenge for everyone seeking sustainability and success in international business.

KEYWORDS

knowledge management, scenarios, global, internationalization, competences, capital intellect

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