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Article
Affiliation(s)

Yancheng Institute of Technology, Jiangsu, China

ABSTRACT

Culture is an essential condition for the rapid and healthy development of the tourism industry. However, tourism provides a platform for cultural exchange and communication, injecting a strong impetus to the development of the cultural industry. Under the background of the era that both culture and tourism industries have become national strategies, how to promote and realize the combination and interaction of culture and tourism industry is a practical problem that needs to be solved urgently. Based on taking Yancheng salt culture and seashore wetland ecological culture as the case analysis, this article hackles the integration advantages of Yancheng and tries to find out the deficiencies. On the basis of the evaluation and analysis between culture and the differences in the comprehensive development level of tourism industry, this paper discusses the characteristics and mechanism of the combination of culture and tourism industry, proposes a coordinated development pattern of culture and tourism industry, and on this basis provides the corresponding strategies and suggestions of this pattern in Yancheng.

KEYWORDS

Yancheng, culture, tourism, industry development

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References
Li, Y. F., & Zhu, X. D. (2005). A study on the landscape ecosystem of seashore wetland in Yancheng, Jiangsu Province. Marine Science Bulletin, (4), 46-51.
Liu, R. (2004). A study on the sustainability evaluation of tourism scenic spots based on ecological footprint—A case study of Zhonghua mountain forest park project (Master Thesis, Huazhong University of Science and Technology).
Qiu, H. (2003). A study on sustainable development model of Jiangsu Seashore Wetland Eco-tourism (Master Thesis, Human Geography of Nanjing Normal University).
Sheng, C. X., & Zheng, M. (2008). The interactive development mechanism of cultural innovation industry and manufacturing industry. Creativity and design.

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