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Article
Affiliation(s)

Tsinghua University, Beijing, China

ABSTRACT

There are some problems in current academic journal covers, such as the unreasonable layout, volume of digital chaos, incomplete information, the proportion between the necessary information and images unmatched, rough cover from uncoordinated production, the lack of continuity of the publication style, and cover color matching unreasonably. According to the normative principle, academic principle, simplicity principle, characteristic principle, certainty principle, aesthetic principle, innovative principle, stability principle, it is necessary to improve the cover design of the academic journals, such as, a reasonable match between the color and the content, the coordination from the front cover to the back cover.

KEYWORDS

academic journal cover, cover design, improved cover design

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