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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Research on the Development Path of Chinese Fitness Clubs
Author(s)
Wu Yue
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DOI:10.17265/2328-7136/2018.05.010
Affiliation(s)
Institute of Physical Education, Huanggang Normal University, Huanggang, Hubei 438000, China
ABSTRACT
The development of the
fitness club is in the ascendant in China. At present, it mainly exists in
three forms of high end, middle and low end. The main development mode is not
mature enough. The development features are as follows: (1) The fitness demand
continues to expand, the backward areas still have greater development space;
(2) Policy and capital promote the establishment of fitness industry; (3) The
market space of fitness industry is further increased; (4) The innovation of
supply mode further promotes the development of fitness industry. Conclusion:
the development of the fitness club in China is still relatively short, and the
level of the club is uneven, how to improve the fitness club from the quality
of service, and really promote the healthy development of the fitness industry,
which is the direction of the effort.
KEYWORDS
Fitness trainer, market space, China.
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