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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Hedonism and Adrenaline—Emotional Relation With Rafting
Author(s)
Selma Rapi, Ilia Kristo, Ina Tase
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DOI:10.17265/1537-1506/2018.07.002
Affiliation(s)
University of Tirana, Tirane, Albania
ABSTRACT
The
success of each enterprise is finding, working on it, promoting, and obviously
offering what the consumers really love and enjoy. Albania is very useful if you have
this mission: Reconciling all the nature components with favorable weather conditions, we can really offer an adventure
business, where everyone can discover the beauty of Albania through an
unforgettable trip. The key word that summarizes all the elements mentioned is
without a doubt “Rafting”. Introducing rafting both as a sport and as a
touristic outdoor activity, in that way we develop a new touristic market and a strong promoter of sustainable adventure
tourism in Albania. When a person takes pleasure but in an unhealthy extent, how does this affect his personality? The
adrenaline as happiness, meaning and pleasure…The topics that this study is
about, are two key terms that will guarantee the success of this “adventure
project”: The first is the satisfaction of consumers, which gives us a feedback
about the product/service and the second part deals with the term adrenaline
(pleasure supreme customer); hedonic consumer features, part of their
character, the main approaches and a study conducted with customers who have
attended at least once rafting, customers attending characteristic of emotions,
adrenaline, and adventure to take the
pleasure of life. A company should always try and please its consumers.
Usually, pleased consumers will always come back for more; they will
also spread the word and bring new potential consumers into your business that
will pay a fair amount of money for a new upcoming product that set company
offers. The measurement of consumer satisfaction is a pure indicator of the
consumers repurchases intentions, an indicator of the actual performance and
differentiation from the current competition. The consumers mind will always
remember the name of the company that they had a bad experience rather than the
one they have been satisfied with. Often when we receive a fixed service, our
mind tends to create a very close emotional connection to set service. Often we
find that the smallest things bring the greatest joy, regardless of the price.
For the majority part, following the adrenaline passion is more than just a
need. Lately, the traditional notion of purchasing is left behind and everyone
is focusing on providing themselves with pleasure and emotions. The definition
of the word “hedonic” comes from Ancient Greece, meaning “taking the maximal
pleasure from life” being our primary goal.
KEYWORDS
sport, adventures, adrenaline, hedonism, consumer, satisfaction, rafting, Albania
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