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Affiliation(s)

Athens University of Economics and Business, Athens, Greece

ABSTRACT

Considering that traditional research and development (R&D) models cannot keep up with the disruptive advances, the incumbent firms should consider external sources for obtaining and commercializing digital innovations. By contrast, entrepreneurial ventures have the necessary tech development skills and agility to create digital innovations. There has never been a better time for incumbent firms and entrepreneurial ventures to collaborate. One paradigm that establishes such mutual beneficial partnership is called “inbound open innovation”. Based on a multiple-cases design, this research provides evidence of the benefits, the degree of co-creation required, and the various collaboration schemes that emerge through an open innovation initiative.

KEYWORDS

open innovation, entrepreneurial co-creation, collaboration, incumbent companies, digital entrepreneurship

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