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Affiliation(s)

International Business School, Budapest, Hungary

ABSTRACT

The next paper is not a traditional scientific article but a case study. The business BA graduate students in the Business Ethics Seminar sought to find out whether the millennial moral virtues are in today’s economic life, or rather, they are only in history books because they are now producing a business loss. In the study, we read the discussion of temperance. The first reaction of students is that temperance is old-fashioned and unnecessary in our days. After the discussion of case studies, the opinion of the majority changes: It is self-interest to have temperance. The case studies are about the rich nutrition of the starving man, the impact of predatory pricing on consumers, and the global financial crisis that passed off a few years ago. Later on, based on the experience gained here, a similar utility analysis of temperance and other classical virtues can be expected to be statistically evaluable on a further stage of the research.

KEYWORDS

ethics, predatory pricing, real estate bubble, self-exciting process, starvation, temperance

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