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Article
Affiliation(s)

Udayana University, Denpasar, Indonesia

ABSTRACT

The focus of this paper is the practice of using linguistic symbols in tourism. The locus is in Seminyak Bali tourism area. The purpose of this paper is to: (1) identify the forms of linguistic symbols as capital practiced in tourism; (2) pattern the linguistic dominance over people (tourists) and economy; and (3) describe the legitimacy of linguistic dominance. This paper uses a transdisciplinary perspective, namely social studies and linguistics to analyze the linguistic dominancy in tourism. The research method used is qualitative method. Research data are lingual symbols (words and vocabulary) collected by survey, interview, and documentary study. Data are analyzed descriptively with the concept of symbolic capital (Bourdieu) and duality of structure (Giddens). Research data indicate that the existence of language symbols has shifted from local character to global character. Language symbols as a representation of foreign capital in the streets of Seminyak Bali as a phenomenon of foreign capital domination practice in the realm of tourism. The results found: (1) forms of linguistic capital (foreign investors); (2) forms of linguistic domination of people (tourists) and the economy (goods); and (3) the legitimacy of linguistic capital.

KEYWORDS

linguistic capital, dominance, tourism domain, structure, landscape

Cite this paper

Journal of Tourism and Hospitality Management, July-Aug. 2018, Vol. 6, No. 4, 201-209 doi: 10.17265/2328-2169/2018.08.005

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