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Opportunities and Threats for Chinese Newspaper Media in the Omnimedia Era
HU Xiao-juan
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DOI:10.17265/2159-5836/2018.07.018
Dalian University of Technology, Dalian, Liaoning province, China
Chinese Newspaper Media in the Omnimedia Era are faced with opportunities and threats brought by media ecological reconstruction. However. Newspaper media still have the advantages of circulation and readership. Through combing the basic situation and the main advantage of newspaper media development, this paper summarizes communication practice and future development of newspaper media. It is found that newspaper media should build a series of self-controlled new media platforms and integrate superiorities. What’s more, based on newspaper-oriented, newspaper media should strengthen the core feature of media and maintain the influence and communication value
newspaper transformation, omnimedia, media convergence, internet thinking
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