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Article
Affiliation(s)

Naresuan University, Phitsanulok, Thailand
Chiang Rai Rajabhat University, Chiang Rai, Thailand

ABSTRACT

This qualitative research aims to study the perception of locals and inbound visitors to develop the internal transport of Sukhothai Historical Park. The primary data were collected by observation, in-depth interview, and small group discussion from the key informants that include 19 locals and 17 visitors during November 2017 by purposive sampling. The data were analyzed by content analysis, categorizing, and thematising. The findings present the perception and attitudes of locals and visitors towards the internal transport as well as its problems of the Sukhothai Historical Park. By analysis of the collected data, the authors of this paper offer some solutions to develop and improve the park’s internal transport in several ways.

KEYWORDS

perception, locals and visitors, internal transports, Sukhothai Historical Park

Cite this paper

Journal of Tourism and Hospitality Management, Mar.-Apr. 2018, Vol. 6, No. 2, 39-46 doi: 10.17265/2328-2169/2018.04.001

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