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Tourism of Events and the Campos do Jordão and Region Convention & Visitors Bureau (Brazil)



Author(s)

Valéria Luiza Pereira Fedrizzi
Bruna de Castro Mendes
Magda Schliemann

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DOI:10.17265/1537-1514/2018.04.003

University of São Paulo, São Paulo, Brazil Federal Institute of Education, Science and Technology of São Paulo, São Paulo, Brazil
University Anhembi Morumbi, São Paulo, Brazil Federal Institute of Education, Science and Technology of São Paulo, São Paulo, Brazil
São Paulo Pontifical Catholic University, São Paulo, Brazil Federal Institute of Education, Science and Technology of São Paulo, São Paulo, Brazil

The contributions of tourism of events have been the focus of several researches over time and they are frequently related to the Convention & Visitors Bureaus incentive and attraction of events. The Campos do Jordão and Region Convention & Visitors Bureau (CJCVB) has fostered tourist activities since its foundation in 2003. The present research is an exploratory descriptive case study with the objective of verifying if the contributions made by the CJCVB regarding the attraction of business and sports events actually increased the tourist potential of the city of Campos do Jordão. Therefore, it is based on data furnished by the Campos do Jordão Observatory of Tourism^[1] in 2016 and first semester of 2017. The interpretation of such data, collected over the years 2006-2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, and 2016, reveals an outstanding contribution to the generation of revenue to Campos do Jordão, but it also shows the evolution of that segment, as well as the rising of the tourism segment of sports events in the city.

Convention and Visitors Bureaus, tourism as a generator of revenue, attraction of businesses, segments of tourism, sports events