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Model CANVAS: Its Application for the Promotion of Regional Economies Under the Case Study of Buffalo Milk Cheese



Author(s)

Martine Joseé Pozo, Regina Durán

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DOI:10.17265/1548-6583/2018.04.003

The present work proposes a Model CANVAS (Business Model Canvas) (Osterwalder, 2011) applied to the production and marketing activity of buffalo milk cheese directed to a select market, as a “delicatessen” product. It is evaluated as an alternative to promote the breeding of buffalo cattle, increasing sustainable productivity on lands that are not suitable for other types of activity, in order to promote the economic and social development of subtropical regions and regional economies, emphasizing the strategic study of costs. It is based on a case study of an “entrepreneur” of an agro-food startup located in the province of Formosa (Argentina). For this purpose, 10 interviews were conducted with customers from the sales office of Santa Úrsula S.R.L., inquiring about the perception of the most relevant attributes of the product, arriving at the conclusion that this activity is viable both from a technical and economic perspective.

CANVAS, buffalo milk cheeses, cost strategies, regional economies, sustainable productivity