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Article
Affiliation(s)

1. Centre for Social and Creative Media, University of Goroka, Goroka 441, Papua New Guinea
2. Papua New Guinea National Agricultural Research Institute, Lae 411, Papua New Guinea
3. Department of Communication for Development Studies, Papua New Guinea University of Technology, Lae 411, Papua New Guinea

ABSTRACT

This research drew from social learning and international development literature. The purpose of this community research was to trace the spread and impact of sweetpotato flour in two rural communities in Papua New Guinea. Research strategy was participatory learning and action utilizing participatory mapping. The paper mapping process was documented using a video recorder and field notes. Geographic Information Systems technology was then used to incorporate local spatial knowledge on scale maps to show spread of knowledge. The main finding was the identification of social networks through tracking of sweetpotato knowledge: identifying who used the knowledge and whether there were any modifications, the location of those who used the knowledge and whether this was shared and with whom. Most significant was the enabling factors that strengthened existing and potential future networks. Community leadership styles determine success of development projects. Rural communities are diverse needing participatory multi-layered methodologies that are people oriented for agricultural technologies to be learnt and utilized for improved livelihood.

KEYWORDS

Social mapping, social learning, agricultural innovation, sweetpotato, Papua New Guinea.

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