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Article
Affiliation(s)

Quzhou University, Quzhou, China

ABSTRACT

A large portion of the current business English course designs in China’s colleges still employ the mode of general English course design and teaching in a traditional way and this has brought about many problems. This paper mainly discusses the problems in detail and underlying causes, and then tentatively proposes several practical and feasible strategies on how to address these problems from the perspective of needs analysis.

KEYWORDS

business English, course design, needs analysis, strategies

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References
Brown, J. D. (2001). The elements of language curriculum: A systematic approach to program development. Beijing: Foreign Language Teaching and Research Press.
Colin, J. M. (2004). Key concepts for understanding curriculum. London: Routledge Falmer.
Hutchinson, T., & Waters, A. (1987). English for specific purposes—A learning-centered approach. Cambridge: Cambridge University Press.
Mackay, R., & Mountford, A. (Eds.). (1978). English for specific purposes: A case study approach. London: Longman.
Nunan, D. (2005). The learner-centered curriculum: A study in second language teaching. Shanghai: Shanghai Foreign Language Education Press. 

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