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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Exploring Shanghai through Metro
Author(s)
Xin Jiang
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DOI:10.17265/2328-2142/2018.01.004
Affiliation(s)
Department of Humanities, Ningbo Dahongying University, Ningbo 315010, China
ABSTRACT
In the era of globalization, metro system has now turned into a
multi-functional public place. To date, it not only serves its traditional
function as transportation means, but in addition transforms into a media-rich
commercialized place filled with ads in various media forms. It is especially
true when it is applied to modern urban cities like Shanghai. Shanghai, as one
of the fastest developing cities in China, constantly demonstrates features of
international, Chinese and Shanghainese city through various forms of visual
environment in the city infrastructures. This study aims at exploring Shanghai
through its metro system. In other word, it tends to examine the identity of
Shanghai through careful analysis of its visual environment within the metro stations
so as to see whether it can reflect the generalized three features as
international, Chinese and Shanghainese.
KEYWORDS
Shanghai metro, the city Shanghai, identity of Shanghai, visual culture, advertising, international, Chinese, Shanghainese.
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