Analyzing a Cross-cultural Communication Framework From the Perspective of Relational Rationality: A Case Study of Chinese Confucius Institute in the Last Decade

In this study, we discuss the role of “relational rationality” and the multi-dimensions in interpreting ongoing cross-cultural communication between China and the world. The concept of relational rationality is in search of the best community instead of an exclusive communication. Thus, from this relationological point of view, we have to re-build the framework of cross-cultural communication on the basis of coexistence rather than of closed existence. It is correlations that determine the existential situation and values of communication in the current world. Therefore, cross-cultural communication could not only recognize the pattern of one culture, but also provide the possibility of the cultural formation of common sense. In order to establish the framework, we need to understand the exogenous multi-dimensional elements including politics, economy, culture and so on, as well as the interrelationship among those elements; at the same time, we also need to study the endogenous process of cross-cultural communication on the micro level, including the senders, channels and receivers. As a result, we illustrate the cross-cultural framework with an empirical case study of the 5,932 news of Chinese Confucius Institute within 1,246 main websites in more than a hundred countries or districts from 2004 to 2015.