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Affiliation(s)

Kuban State University, Krasnodar, Russia

ABSTRACT

The article is devoted to the analysis of linguocultural characteristics of English mass-media neologisms. The significant peculiarity of vocabulary is its inherent direction to the phenomena of reality and that is why it is the vocabulary that reflects all the changes happening in the public life, which inevitably leads to the formation of new nominations. New vocabulary in the mass media is of a peculiar interest to scholars since mass-media neologisms should possess expressiveness and draw the attention of the audience. And it is the mass media that spread these new words and are the means of their popularisation. The most frequent thematic groups analysed are music, literature, and cinematography. The article underlines that the analysis of English mass-media new words contributes to the understanding of typical and specific peculiarities of a people by a language personality and as a result of a description of cultural interpretation of a basis of the analysed units conceptual values of the people based on their mentality, typical traits of an ethnos can be singled out.

KEYWORDS

culture, language, neologism, globalization, mass media

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References
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