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Association Model Among Competitive Advantage Factors and Corporate Performance



Author(s)

Karla S. Basurto Gutiérrez, Omar A. Flores Laguna

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DOI:10.17265/1548-6583/2017.12.003

This study sought to answer the following question: The empirical model in which strategic planning affects innovation and competitive advantage and how does this influence corporate performance perceived by the CEOs of companies in Monterrey, Nuevo Léon, does this have an acceptable outcome in regards of the theoretical fit model? This study was empirical, quantitative, descriptive, exploratory, explicative and transversal in nature. The studied population consisted of executives who attended the training sessions of the Institute of Public Accountants of Nuevo León (IPANL). For this study, a sample of 134 executives was selected by convenience sampling. For the data collection, an instrument of 94 indicators was elaborated and the indicators within the study were the following: 31 indicators for strategic planning, 15 indicators for innovation, 24 indicators for competitive advantage, and 24 indicators for corporate performance. The null hypotheses were analyzed using multivariate analysis denominated as a structural equation model, utilizing maximum plausibility methods. According to the selected structural equation indexes, the obtained results show that the proposed model had an acceptable goodness of fit index.

strategic planning, innovation, competitive advantage, corporate performance, and structural equations