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Affiliation(s)

Erciyes University, Kayseri, Turkey

ABSTRACT

Organizations and researchers use different names and definitions for financial literacy. Although the concepts of “financial training”, “financial awareness”, and “financial sufficiency” are used in the literature, the concept of “financial literacy” has been recognized in Turkey. Financial literacy can be defined as the ability to comprehend financial concepts and issues so as to take proper decisions against changing financial conditions and to manage one’s own financial status through financial planning. Financial innovation is defined in the broad sense as the products or processes developed to benefit from the profit opportunities which arise from incomplete financial markets or inefficient financial intermediation. Increasing savings through deposits and personal pensions in recent years and increasing debts through loans and credit cards have revealed a very high level of financial operations and activities in Turkey. The utilization of new financial instruments is also expected to increase with these intense financial activities. Parallel to such increases, individuals with high financial literacy levels are expected to have a higher knowledge level about new financial instruments and innovations and they are also expected to have a greater tendency to use such instruments. In accordance with these expectations, significant relationships were observed in this survey study between the financial literacy level of individuals living in Kayseri province and their utilization habits of many of financial innovations.

KEYWORDS

financial literacy, financial innovation, Kayseri

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