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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Sangsan Phumsathan, Sommai Udomwitid, Nantachai Pongpattananurak, Thitiwoot Chaisawataree, Waranan Tantiwat
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DOI:10.17265/2328-2169/2017.06.003
Kasetsart University, Bangkok, Thailand
The primary objectives of this research focused on developing a sustainable tourism model for the Pha Wang Nam Khiao - Pha Khao Phu Luang Forest Reserve in order to sustain forest area and develop local community simultaneously. The sustainable tourism model was created based on site potential, stakeholders’ opinions, and cost-benefit analysis. The results showed that the destinations were ranked in high potential for tourism development. The majority of tourists paid attention to forest resources education program and sport outdoor activities. Benefit-cost ratio (BCR) equaled to 1.81 and internal rate of return (IRR) equaled to 16.38, showing suitability and worthiness for developing tourism in Wang Nam Khiao forest reserve. Tourism development strategies have been proposed, including: (1) developing facilities and services for conservation and sustainable tourism; (2) personnel training for sustainable development; and (3) tourism marketing for niche market.
tourism model, sustainable tourism, forest reserve, Thailand
Journal of Tourism and Hospitality Management, May-June 2017, Vol. 5, No. 3, 126-134 doi: 10.17265/2328-2169/2017.06.003
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